Let me go out on a limb here and declare that Advertising on Facebook is what’s known in business circles as a “game changer.” It’s one of those applications that can level the playing field for small companies really looking to gain some new customers – but in a more specific, focused and tangible way than ever before.

Here’s why. Remember when you signed up for Facebook and you were asked all those silly questions? Remember when you had to verify your email address? You probably added where you went to school, your hometown and whether you were married and what you were looking for (Men? Women? Friendship? Networking?)

You had to add (gasp!) your birthday. You were invited to add your siblings, children and other little details that let you connect with old friends, colleagues, family and networks.

Then you started to “like” things. Pages, people and businesses. Little by little you created a well-rounded profile of who you are, what you like, where you live and what you do. Facebook was stalking you, and you didn’t even know it.

And that, friends, is marketing gold.

If you’ve done any advertising on Google AdWords, or Bing or any of the hundreds of search engines, you know it’s still spray and pray. You spray an offer or a promotion out there and you pray that you’ve hit the right market based on keywords. It’s a very in depth art, and there’s quite a bit of science behind it, there’s no doubt.

However.

It’s still Google’s “best guess” based on their limited aggregated information. They have far too little information to make a precise guess, and there’s too few details to really focus in on the core market you’re trying to attract.

Facebook has those details. Lots of them. And a built in audience, too. With just a few clicks you can target whatever demographic you think makes sense for your business.

Looking for scuba enthusiasts to fill a dive trip to Cozumel, but only want folks over 50, married living in a 50 mile radius of your office? You got it.

Facebook ads allows you to target – with laser precision – people. People, not keywords.

That’s why it’s a game changer.

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Want to learn more about Facebook, Fan Pages, FBML and advertising? Come hear Chelle Honiker Yarbrough at the TRADEShow in Orlando, September 11-13, 2010, or Register for GeekSchool – the online technology learning hub for busy professionals.