E-Mail Marketing

Image representing MailChimp as depicted in Cr...
Image via CrunchBase

Getting your email through the maze of spam filters and bots has gotten to be more than a full time job. How do the successful travel marketers do it? In this series of classes we take a look at the requirements for email marketing – from the technical needs to zero-ing in on the right message. We’ll explore:

  • The different types of mail software – self-hosted, SAAS (Software as a Service) options like  MailChimp or Constant Contact
  • What absolutely never to do – including the dreaded “BCC” option
  • What keywords and triggers block your message
  • How to write a great subject line

Real-world examples included, plus templates and free trial offers to the services mentioned as full TWM members!

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