
- Image via CrunchBase
Getting your email through the maze of spam filters and bots has gotten to be more than a full time job. How do the successful travel marketers do it? In this series of classes we take a look at the requirements for email marketing – from the technical needs to zero-ing in on the right message. We’ll explore:
- The different types of mail software – self-hosted, SAAS (Software as a Service) options like MailChimp or Constant Contact
- What absolutely never to do – including the dreaded “BCC” option
- What keywords and triggers block your message
- How to write a great subject line
Real-world examples included, plus templates and free trial offers to the services mentioned as full TWM members!
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