Pay-Per-Click or Organic?

The top question I am asked is, “Pay-per-click or Organic?”
My answer is, “It depends.”
Fuzzy? You bet. Sorry about that. The bottom line is that it depends on what you’re marketing. Recently I launched a campaign for a travel agency client wanting to increase cruise bookings.
Starting with a gemtravelsite base website, built on the Wordpress 2.6 [...]

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