Blogging for Travel Agents
Most agents ask me, “Why do I need a Blog? It just doesn’t make much sense to me. I don’t have the time, and I don’t have anything to say. How will it help business?”
Blogging for Travel Agents - Not Just Kid Stuff
I heard the very same thing when e-mail was just beginning to show itself, too. Blogging, vlogging, podcasting and other forms of social media is the new “killer app” – It is the new e-mail.
The impersonal, static websites that are defined as successful because of the number of “hits” is long gone. It’s not about information – it’s about relationship.
So, travel agents – what do you sell? Let me rephrase that – what product do you sell that can’t be purchased online, or through a vendor or competitor? Probably nothing, right? So what’s left?
Relationship.
Which brings me back to blogging. Blogging isn’t another “new fangled thing” – it’s really a back to basics of what the web was supposed to be – people connecting to people. It’s the marketing wonks and start-up venture capitalists that made it complicated and messy and expensive.
A blog lets you communicate with people, engage them, ask them questions, learn from them and gain and foster loyalty. It isn’t a way to spray out offers, trick search engines or get rich quick. It is, however, more important than a regular website, in my opinion, because of the opportunities it presents to really sell the most expensive thing you have in the store – yourself.
Chelle Honiker Yarbrough, CTC is a designer, programmer, writer, speaker and trainer on the topics of WordPress, social media marketing, business blogs, content management systems, managing travel leads and closing web sales.
This site discusses best practices, product reviews, and companies doing good business on the web. We also bring in guest bloggers and collaborators to round out the conversation. 
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